If I Were an Interior Designer: How I’d Grow My Business in 2025
If I Were an Interior Designer: How I’d Grow My Business in 2025
If I were an interior designer today, I’d treat my brand like a movement. In a digital world where aesthetics matter more than ever, interior design isn’t just a service—it’s a lifestyle. Here’s exactly how I would scale my business, grow a loyal following, and become the go-to creative in my area:
1. Partner with a Realtor(s)
I’d start by forming strategic partnerships with local realtors who are constantly listing properties. I would offer them discounted staging services or mockups to enhance their listings, making their homes stand out and helping them sell faster. In return, I’d gain consistent exposure to buyers, sellers, and investors—people who need design help the most.
2. Offer Weekly Design Mockups on Social Media
Every week, I’d post a curated mockup showing different interior styles—minimalist, modern farmhouse, luxe glam, you name it. This would position me as a versatile designer while giving potential clients visual inspiration. I’d keep my feed clean, branded, and aspirational to attract clients and brand collaborations.
3. Host Virtual Interior Design Sessions
Accessibility is everything. I’d offer virtual consultations for busy clients or those out of state. From layout ideas to full-on design plans, my services would be just a Zoom call away. This opens up opportunities beyond my local market and helps me build a national (or even global) client base.
4. Document the Process—Always
Every store run, art gallery visit, or furniture haul would be content. I’d turn my day-to-day design life into a story through IG reels, TikToks, or even YouTube shorts. Local shopping trips would become mini-series: “Designing on a Budget,” “Hidden Gems at HomeGoods,” or “Styling with Small Business Finds.”
5. Attend and Be Seen at Art Shows and Design Events
Networking is the secret weapon. I’d attend art shows, pop-ups, and creative events not just to get inspired—but to be seen. I’d showcase my work, connect with artists, and even collaborate on projects. The goal: stay top-of-mind and stay booked.
6. Leverage Pinterest to Drive Traffic and Build a Visual Portfolio
Pinterest is a goldmine for interior designers. I’d treat it like a visual blog, pinning my work weekly—from mockups and client transformations to mood boards and product roundups. Each pin would link back to my website, blog, or booking page to generate consistent traffic. I’d create niche boards like “Small Space Styling,” “Luxury on a Budget,” or “2025 Interior Trends” to attract my ideal audience.
Even better? Pinterest pins have a long shelf life—unlike Instagram posts that disappear in a day, your pins can go viral months later. That’s passive marketing working 24/7.
Bonus Tip:
If I really wanted to set myself apart, I’d create digital design guides or mood boards that people can purchase passively. Think “Boho Living Room Starter Kit” or “How to Style a Studio Apartment.”
Final Thoughts
Interior design is so much more than picking pillows and paint—it’s about curating a feeling, a lifestyle, and a vibe. If you’re an interior designer, lean into content, collaboration, and community. Your next client might just be scrolling on Instagram or walking through an open house you helped style.